
James Adams
CEO / Agent
James Adams is the Founder and CEO of In Touch Sports (ITS), bringing over 23 years of experience in sports management, specialising in player, coaching, and commercial contracts. A qualified accountant with a background at Deloitte, Merrill Lynch, JP Morgan, and Deutsche Bank, James transitioned into sports in 2001, building ITS into a globally recognised rugby agency. His leadership, commercial expertise, and global network have positioned ITS at the forefront of rugby player and coach representation. James continues to lead a high-performance team operating across international markets, delivering world-class service to elite athletes.






